WHAT IS THE BUSINESS MODEL? MindForce acts as the intermediary, and in certain cases, may receive a transaction referral success fee, depending on its role, from the IP Contributor. There is no cost to the IP Seeker. MindForce also provides an optional fee-based service, a MarketFocused Smart Chart Report. This IP Service provides 3rd parties with an independent view of the marketability of their IP. Obviously, IP Assets that do not have great reviews, by definition, are not likely to be marketed --which is also beneficial for those viewing these select IPs. In certain cases, we also are retained to find licensees for these clients. As we build traffic and add IP Seekers, we will, most likely later in 2010, sign up Corporate Sponsors for each category and sub-category. For sponsors, we'll serve both as a IP scout and IP magnet within the IP community for high potential market opportunities. FAQ's: What is MarketFocused? Who is MindForce? What is a Smart Chart Opportunity Review? Why Did We Create MarketFocused? What Are The Benefits To The IP Seeker? I Am Interested In A Particular IP, How Do I Get In Touch With Its IP Contributor? How Does A Person Read The MF Smart Chart? What is the Business Model? Do You Include Start-Up Companies Seeking Funding? How Can I Add My IP? What is the Weekly IP Spotlight?